Reputation management is to establish reputation by tacking an entity’s action and other entities’ opinions. Those actions include reporting on those actions and opinions and reaction to that reports. A feedback loop is created. People are generally involved in all entities, but it is not always in the case. Other elements include animals, business, or even locations and materials. The resources for reputation management may range from month all over the world to statistical analysis of thousands of data points.
With the widespread computing coming into use, reputation management has become popular. This is investigated by a story in the Washington Post which emphasizes reputation management of several online reputation management firms.
